![]() ![]() Against the Odds will inspire engineers, inventors and entrepreneurs and appeal to students around the world. Dyson's freewheeling account of his struggles, failures and successes is interspersed with his unorthodox ideas on business, and his hard-won insights on how to turn an inspired idea into a household name. By 1997 Dyson's company was generating annual revenue of over #100 million per year in the United Kingdom, and sales of more than one billion dollars worldwide. When he brought his Dual Cyclone vacuum to market, manufacturers of traditional vacuums responded first with ridicule, then lawsuits, and finally with imitations. The inventor of the bagless vacuum cleaner tells the story of his incredible struggle to design and launch a machine that worked better than all others. ![]()
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